Big White inks deal with Coast Capital Savings for Cruz the Blues
Left to right: Michael J. Ballingal (Big White Ski Resort), Taylor Horsting, Larr Elliot, Bonnie Kilistoff, Lucy Moose, Rosa Palmer, Eva Lynn Gravelle and Ashley Geiger.
Big White Ski Resort in conjunction with Coast Capital Savings has entered into an agreement as the official naming sponsor of the immensely popular Cruz the Blues event series.
Cruz the Blues is an on-mountain scavenger hunt challenging participants of all ages to ski or snowboard Big White’s 44 blue runs over a two-day period to unlock the secret message on their Cruz the Blues Passport. There are six Cruz the Blues events taking place over various weekends in December, January, February and March. Thousands of skiers and snowboarders participate at every event as it’s the most popular activity in the annual Big White Calendar.
“We’re excited to have Coast Capital join the Big White family as the naming sponsor of Cruz the Blues. We promote events like this to engage youth and families to experience the varied terrain at Big White Ski Resort,” says Michael J. Ballingall, senior vice president at Big White Ski Resort. “This new relationship will allow us to increase the tremendous amount of prize giveaways that has made Cruz the Blues so popular.”
Coast Capital Savings is Canada’s largest credit union by membership with over 52 branches serving 543,000 members in the Okanagan, Metro Vancouver, Fraser Valley and Vancouver Island. Coast Capital helps build a richer future for youth in the communities they serve.
“Since we opened our Kelowna branch, it’s been fantastic to get to know the Okanagan community. Partnering with Big White seems like the quintessential Okanagan experience, and we are so excited to be part of the Cruz the Blues festival,” says Domenic Vinci, vice president of New Markets at Coast Capital Savings.