Strong season pass sales

Posted On: October 04, 2021 |
In any normal winter, Cameron Birch and his family of five would pack their bags for an all-inclusive vacation somewhere warm and sunny.

But when the pandemic kept them from booking a trip south, the Kelowna family looked closer to home and bought season passes to Big White Ski Resort for the first time.

But when the pandemic kept them from booking a trip south, the Kelowna family looked closer to home and bought season passes to Big White Ski Resort for the first time.

"Last year was a little bit of a trial. Did we know if we were going to utilize it? Not really," said Birch, who took the plunge and spent around $2,500 on season passes for his wife and three children aged between eight and 12.

It ended up being a hit, with the family getting around 25 days on the hill, sometimes just to spend a couple of hours of the day outside. Now, Birch expects to buy a pass every year, and says many of his friends in the community will do the same.
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