July 10th, 2012 - For immediate release:

Los Angeles - Kelowna Non-Stop!!

Big White’s Loose Moose along with Director of Sales; Jim Loyd, and Guest Services Manager; Emily Oxley are pictured above with Kelowna’s Mayor; Walter Gray, United Airlines representative; Julie Gordon and other Kelowna dignitaries as the announcement of the new non-stop flight was made.

Big White Ski Resort is happy to share the exciting news with skiers and boarders that United Airlines will offer United Express year round daily service from Los Angeles (LAX) to Kelowna (YLW) beginning December 19th, 2012. Flights will leave LAX at 6:40pm and arrive in Kelowna at 9:44pm. The Okanagan has often been referred to as ‘Canada’s California’. Now a new route will unite the two regions.

“This is very exciting news for skiers and snowboarders in the Los Angeles area and beyond. The 3 hour flight makes Big White Ski Resort the closest and most accessible ski resort in Canada from the LA region,” said Michael J Ballingall, Big White Ski Resort’s Senior Vice President. “As Canada’s largest totally ski-in, ski-out resort, incredible snow conditions and world famous family friendliness, we are the perfect fit for this ski market.”
“Our new service will not only link Kelowna travelers to Los Angeles and United’s global route network, but will also provide a conduit for travelers from the Los Angeles area and beyond to experience what the Okanagan Valley has to offer,” said Martin Kammerman, United’s senior manager for market analysis. “With a mix of winter and summer outdoor activities and a vibrant business climate, we’re confident that Kelowna will be a popular destination for both business and leisure travelers.”

Located in the picturesque Okanagan Valley and a short 55-minute drive from Kelowna International Airport, the award-winning Big White Ski Resort is British Columbia’s second biggest mountain and boasts the most ski-in, ski-out accommodation in Canada. Blessed with sunny weather, dry powder and a mild average temperature, Big White is best known as Canada's favourite family resort where kids and adults can all have fun. For more information, visit www.bigwhite.com or call 1.800.663.2772 for reservations and bookings.

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For further comment on this exciting announcement contact Michael J Ballingall at mballingall@bigwhite.com.