Big White in Top 5 Family Ski Resorts

Big White Ski Resort, located 55 kilometres east of Kelowna, British Columbia, has been recognized as one of the Top Five family resorts for UK skiers. A recent story in the prestigious Sunday Times, UK notes, "This resort offers ski in, ski out convenience and, with the strength of the pound against the Canadian dollar, is affordable. The resort is laid back and perfect for families."

Information for this story was supplied courtesy of The Ski Club of Great Britain (skiclub.co.uk), which provides a comprehensive guide to more than 200 resorts around the world. Big White was the only North American resort to crack the top five, which included primarily Swiss and French resorts.

"Most of us started to ski as part of a family vacation or activity, and our focus for the past three decades has really been on providing an outstanding winter family experience," commented Michael J. Ballingall, Big White’s senior vice-president for sales and marketing.

"From our award-winning Kids Centre snowsport school to our nightly family activities in the Village Centre Mall and the skating pond; we create memories that last a lifetime. It's not uncommon to have three generations of families staying here - adults who started skiing here twenty years ago, coming back with kids of their own in tow, and even the grandparents. We know we’re doing something right when the Ski Club of Great Britain recognizes our efforts, and welcome UK skiers and boarders to come to Canada and experience champagne powder at Big White."

This is not the first time that Big White has been internationally recognized. Last year, Peter Hardy of the Daily Telegraph listed the Okanagan resort as 3rd in the "100 Top Ski Holidays for First Timers and Families" Peter is a leading British expert on the ski and travel industry and is a ski correspondent for the Daily Telegraph and the Daily Mail. Conde Nast Traveler magazine (USA) rated Big White as its Number 1 area for snow quality last year as well.

Big White Ski Resort Contact

Michael J Ballingall, Senior Vice President of Marketing and Sales
Email: mballingall@bigwhite.com

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